AI-Assisted Account Intelligence
ABM Intel: Everything Your BDs Need To Sell
ABM account buying committees, verified contact data, persona pain points, current suppliers and the words to open with, on the accounts you have named. All CRM-ready and checked.
Often for the first time, sales and marketing teams are aligned, working from the same view of a named account: status, opportunities, threats and messaging.
Four Reports, And What Each One Changes
ABM Intel tells your team who decides, what that account is under pressure to fix, and what to say in the first call.
The Sales Intelligence Report
The full picture on one account: commercial pressures, the reason now is the moment, the buying committee mapped with verified contacts and LinkedIn profiles, competitive context and message angles by persona. Including the finance, procurement and operations people most sellers never reach.
What changes. Your BDs stop opening with what you do and open with what the account is dealing with. That is the difference between a reply and silence.
The BD Action Report
Who to contact first and why, the sequence that follows, opening lines written to be said out loud, and the guardrails that keep a first approach credible.
What changes. Nobody spends a week working out where to start. The account moves this week.
The ABM Discovery Guide
Diagnostic questions by persona, each paired with the reason it earns its place.
What changes. The first call becomes a helpful diagnosis rather than a pitch, which is the meeting a buyer remembers and the one that qualifies the deal early.
The Competitive Scenario Report
Who holds the work today and on what evidence, where the incumbent is soft, and how the rest of the field lines up.
What changes. You compete on ground you have chosen rather than on price, and you know which accounts are genuinely winnable before you spend the effort.
Illustrative examples, not client data. Accounts, names and figures are fictitious.
Nothing here asks your BDs to read a report and work out what to do with it. Two of the four documents are written to be used in the room.
Every Claim Carries A Confidence Rating
CONFIRMED.
Multiple credible public sources agree.
LIKELY.
One strong signal. Worth acting on, and worth testing.
INFERRED.
Indirect evidence or industry knowledge, offered as a hypothesis to confirm.
Contacts are re-verified immediately before delivery, and every report is dated and states its overall research confidence. Anything that will not stand up is flagged or removed. Your team then knows which lines it can state in a meeting and which it can only ask about, and that distinction is what protects the first conversation.
Why This Moves The Revenue Numbers
60%
of the working week goes on research and other tasks that are not selling, according to Salesforce's State of Sales report, 7th edition, 2026.
73%
of B2B buyers actively avoid suppliers who send irrelevant outreach, in a Gartner survey of 632 buyers. Relevance is the qualifying condition, and it depends on research your team has no room for.
90%
of business leaders research potential partners before inviting anyone to pitch, in an FT Longitude survey of 805 leaders, with an average of nine senior executives involved in a strategic decision.
Forrester puts the typical buying group at eight people drawn from four separate departments. By the time a tender appears, the shortlist has largely formed among people nobody on your side has spoken to.
Where AI Does The Work, And Where It Does Not
The research.
We use advanced AI algorithms and our own bespoke tools in a process to provide accurate, current data on key ABM issues and characteristics of each target account. All data is checked against multiple sources, including for GDPR compliance.
The check.
Every claim and every report is checked by a person before it reaches you.
The research is AI-assisted. The contact and management control stays human.
What Your Procurement Team Will Ask
- Contact data: business contact information relating to professional roles, drawn from public and licensed sources.
- Lawful basis: the basis for processing and the opt-out position can be set out for any contact in a report.
- What stays with you: the reports, the contacts and the research are produced for your exclusive use.
Full detail on tools, data handling and retention comes on the call.
Who This Is For
B2B teams selling considered, high-value contracts into a buying committee, where a single win changes the year. Manufacturing, IT, professional services, finance, financial technology, energy and security.
Most teams start with two or three accounts and move to a rolling programme across a named target list once it has proved itself. It suits organisations where a single contract is worth six figures or more. It does not suit high-volume transactional sales, or anyone who wants a bulk contact list. For this, we offer other, low-cost services.
Questions And Answers
Q. Could we not do this ourselves with AI?
A. Partly, and it is worth trying, because it shows you the problem quickly. An hour of prompting produces a confident account summary with three real contacts, two out of date and one that does not exist. We have a range of tools and algorithms created by ABM AI specialists that ensure depth and accuracy of information.
Q. Will our BDs actually use the data?
A. The right question, and the reason the output is four documents rather than one report. The sequence, the opening lines and the discovery questions are written for the person making the call. Plus, we work with you to customise the reports according to your specific needs for account intel and CRM integration, so data is conveniently and immediately to hand for busy salespeople. Put a sample report in front of a BD and let them judge.
Q. What if an account yields very little?
A. We work with you in ABM account selection and analysis to identify the best commercial opportunities, matched to your ICP and competitive strengths. Some target organisations publish far less than others. Coverage varies, confidence ratings are applied honestly, and where account data is thin, we identify it promptly.
Let's Talk
Bring your numbers and your account list. One conversation will tell you whether myGTMplan fits.
Patrick Rea FCIM
CIM Course Director for Account-Based Marketing
Prefer to write directly? Email is just as welcome as the form.