Account-Based Marketing By Sector
The method does not change from one market to the next. What changes is who sits on the buying committee, what releases the budget, and how long you are in the cycle before anyone admits they are buying.
What Every Plan Has In Common
Whichever market you sell into, the deliverable is the same shape: a one page ABM strategy carrying your targets, your buyer segment and the personas who own the decision, and a one page ABM playbook with eight buyer-defined stages and a KPI at every one.
Your accounts are sorted into three tiers. A small number get their own plan. A middle group shares one approach. The rest are covered in volume. That split is what makes a whole market affordable to cover rather than just the five names everyone already argues about.
Selling into a market that is not listed? The method still applies. The discovery call is where we work out whether it fits.
Let's Talk
Bring your numbers and your account list. One conversation will tell you whether myGTMplan fits.
Patrick Rea FCIM
CIM Course Director for Account-Based Marketing
Prefer to write directly? Email is just as welcome as the form.